Sydney Opera House Website
The Sydney Opera House
Since evolving from its original role as performance venue to become an international monument, cultural icon and entertainment precinct, The Sydney Opera House is undergoing a business transformation period known as the decade of renewal.
A vital part of this transformation was the redesign of their website to become a world-class customer experience platform with the flexibility to accomodate the myriad of performances, events and festivals held by the House. As a UI Designer on the project, I worked under the organisation's strategic purpose of ‘Shifting Perspectives’ - introducing the Opera House's cultural offering to new customers while also encouraging existing customers to broaden the range of performances and experiences they seek out.
The newly designed site has not only radically improved the organisation's e-commerce capabilities, it reveals the unique story behind each performance and provides insight into the precinct's rich cultural and indigenous history.
Better Cart Performance
80% improvement in cart performance and increase in ticket add-ons.
Increased customer time on site - spending more time engaging with the brand's content.
SOH staff are able to create better looking content pages in less time than before.
Executive Creative Director
Experience Design Lead
Senior Art Director
Senior Digital Designer