Hi, I’m Rob.

I’m an Art Director currently working as ACD at Rare in Perth.

I am passionate about great ideas being crafted meticulously.

I have 13 years of experience in advertising and design, starting out in Copy, before trading in words for pixels and moving across to Art Direction and Design. I’ve had the opportunity to work across for some great clients both big and small - including Qantas and The Sydney Opera House.

I was PADC’s Art Director of the year for 2025 and have tutored/been involved in AWARD School for the past five years (which has been an incredibly rewarding experience - but one that makes me feel very old).

When I'm not sketching away or manipulating pixels you can probably find me deep inside a dusty record shop, giving my dog Georgie a cuddle, taking my daughter on adventures, slurping from a hot bowl of noodles or culling down my annual playlist The Robbest 100’ (they go back years so consider your next month’s listening sorted).

 
 

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Experience

Associate Creative Director
RARE
Perth
Jul 2025 - Present

Head of Art
RARE
Perth
Apr 2022 - Jul 2025

Art Director
RARE
Perth
Feb 2020 - Apr 2022

Art Director
Tonic, The Agency
Sydney
Nov 2017 - Feb 2020

Art Director
The Works
Sydney
Aug 2017 - Nov 2017

Designer
SapientRazorfish
Sydney
Aug 2016 - Aug 2017

Copywriter
Razorfish Australia
Sydney
Jul 2015 - Aug 2016

Jnr Copywriter
Amnesia Razorfish
Sydney
Feb 2013 - Jun 2015


Recognition

AWARD Awards
2025 - Finalist - Health Awareness and Social Responsibility
2021 - Finalist - Best Use of Social Media

OMA Awards
2025 - Finalist - Best Classic Campaign

PADC Skulls
2025 - Art Director of the Year
2025 - Best in Show
2025 - Gold - Film For Good (Single)
2025 - Gold - Integrated Campaign For Good
2025 - Gold - Integrated Campaign For Good
2025 - Gold - Campaign Strategy
2025 - Gold - Social Media
2025 - Gold - Out of Home Campaign
2025 - Silver - Copywriting
2024 - Bronze - Campaign Strategy
2024 - Bronze - Integrated for Good
2021 - Gold - Digital for Good
2021 - Silver - Digital Advertising (Campaign)
2021 - Bronze - Digital Advertising (Single)

Campaign Brief WA Awards
2025 - Best Integrated Campaign
2021 - Best Online Film

Cannes Young Lions
2017 - Cyber Finalist
2015 - Cyber Finalist

AGDA
2017 - Student Design Awards Finalist


 

I acknowledge the traditional owners of the land on which I live and work, the Whadjuk Noongar people, and extend my respects to their Elders past, present and emerging.