Embracing
Impulses

Because it’s the best place in town for kids to get hands on with science, Scitech can be underestimated by parents as merely a place for learning, rather than
a destination for fun. But that’s not how kids see it…

They see a place to press buttons, make noises and stuff to spin stuff, the exact kind of impulsive behaviour that usually frustrates Mums and Dads or is channeled in uninspiring ways (fidget spinners be gone).

This campaign to promote Scitech’s new suite of installations let kids rip - embracing that wonderful impulse we all have to press every button in a lift, give a lazy susan some serious torque and shout into traffic cones.

Art Director
Rob Mead

Copywriter
Simon Mullins

Director / Editor
Adam Rule (Rhythm)

DOP
Justin Griffiths

Executive Producer
Brett Wheeler

Producer
Evy Donaldson

Illustrations
Kody Wilson

Animation
Joshuar De Boer (Momentum And Frames)

Sound Design
Lachlan Cooper