Embracing
Impulses

Because it’s known as the best place in town for kids to get hands-on with science, Scitech is often underestimated by parents as “just educational,” rather than a destination for fun.

But that’s not how kids see it… Buttons to press. Things to spin. Noises to make. All the impulsive behaviour that usually gets shut down by Mum and Dad.

To promote Scitech’s new suite of installations, we let kids rip - celebrating those deeply human urges to press every button in a lift, give a lazy susan some serious torque and shout into traffic cones at full volume.

Art Director
Rob Mead

Copywriter
Simon Mullins

Director / Editor
Adam Rule (Rhythm)

DOP
Justin Griffiths

Executive Producer
Brett Wheeler

Producer
Evy Donaldson

Illustrations
Kody Wilson

Animation
Joshua De Boer (Momentum And Frames)

Sound Design
Lachlan Cooper (Soundbyte)