Samsung Digital Discovery Tour

Client

Samsung & Sydney Opera House

Role

Concept & Copywriting

ABOUT

As Principal Partner of the Sydney Opera House, Samsung wanted to modernise the experience school children have when they visit Australia's most iconic building. I was part of the team at Razorfish Australia that delivered an interactive storytelling app to complement (not replace) SOH’s existing primary education tour.

Using 20 Bluetooth beacons placed around the building, we created a fun treasure-hunt-like quest through the Sydney Opera House, where kids and tour guides interact with an ensemble of characters from the performing arts based on the area of the building they are in. 

The core story begins when the building’s resident ghost and prankster ‘Carlos the Creeper’ tricks an ensemble of performers into getting lost before a big spectacular is about to begin! Along with their guide, school kids have to explore the building and find a host of dramatic arts, music and dance performers and save the show.

The final product uplifted the learning outcomes of the existing educational program and met the needs of tour guides - who have to adjust tours frequently based on the comings and goings of a professional performing arts space.

 

I worked to develop the experience and its story, writing copy for the app and sketching initial character designs which were later adapted by a professional illustrator.

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Taking an HCD approach to the project led us to create an app that responded to the needs of tour guides - whose routes through the building can be changed with little notice due to the needs of other staff in the building.

Taking an HCD approach to the project led us to create an app that responded to the needs of tour guides - whose routes through the building can be changed with little notice due to the needs of other staff in the building.

Developing the characters, questions and story of the app was a fun and challenging process that involved many stakeholders on top of Samsung and The Sydney Opera House including tour operators, educational bodies and indigenous community representatives.

Developing the characters, questions and story of the app was a fun and challenging process that involved many stakeholders on top of Samsung and The Sydney Opera House including tour operators, educational bodies and indigenous community representatives.


Creative Team

Creative Director
Sándor Moldán

Head of Experience Design
James Earp

Designer
Dean Burton

Copywriting & Concept
Rob Mead

Copywriting & Concept
Nicole Hedemann