ThinkFWD is Lenovo Australia’s business and technology news portal - sharing insights, case studies and product information with Lenovo’s B2B customers. Having been launched quite some time ago, ThinkFWD was in need of a major overhaul, not only in how information was presented, but functionality-wise too.
In redesigning the website, I took visual cues from premium/editorial news services and applied them to the Lenovo brand in order to better position them as thought leaders in the business technology space. Given that many of the website’s readers access it from a mobile device - great attention was placed on the responsiveness of all design elements.
Full case study coming soon - in the meantime, visit ThinkFWD.