ThinkBook Launch




Art Direction


Created with today’s mobile workforce in mind, the Lenovo ThinkBook comes packed with all the tools, security features and power you need to get the job done, in an eye-catching, ultra-slim and lightweight aluminium design.

I brought the product’s tagline ‘Built for business. Designed for you.’ to life across print, outdoor and digital through a visually striking campaign that showed how young professionals can get their work done in style, whether in the office or working remotely.

This campaign is currently in market.
Full case study coming soon - in the meantime visit the
campaign microsite.