Go Further

client: edith cowan university

agency: rare

role: art direction

Edith Cowan was the first woman elected to an Australian parliament. Her determination to pursue a position that she was told she had no right to served as the inspiration for Go Further.

Going beyond the category tropes of university campaigns meant championing resilience over perfection and refusing to shy away from what a uni should help you overcome - doubt, comfort, limits, fear and other stuff we’re supposed to pretend life isn’t full of.