Go Further

client: edith cowan university

agency: rare

role: art direction

Edith Cowan was the first woman elected to an Australian parliament. Her determination to pursue a position she was told she had no right to inspired Go Further.

Going beyond the category tropes of university campaigns meant championing resilience over perfection and refusing to shy away from what a uni should help you overcome - doubt, comfort, limits and fear.

Credits

Creative Director
Steve Back

Associate Creative Director
Rob Mead

Copywriter
Simon Mullins

Head of Design
Jim Tuckwell

Title Animation
Kody Mason

Director
Tanya Babić (VERSUS)

Director
Jason Sukadana (VERSUS)

DOP
Tyson Perkins

Outdoor Animation
Leslie Sharpe (Ooft Studio)

Executive Producer
Autumn Loveday (SUBVERSUS)

Producer
Evy Donaldson

Producer
Brett Wheeler

Editor
Sean McDermott

Colourist
Matic Prusnik

VFX
Joshua Regoli

Composition, Sound Design & Mix
Tim Count (MDS)

BTS
Dylan Woods