eBay Drone a Friend

Client

eBay

Role

Concept & Copywriting

ABOUT

eBay wanted to promote themselves as a Australia’s go-to tech retailer - however they were still strongly associated with second-hand auctions instead of their partnerships with the biggest technology brands.

In only a three week turn around - we showed eBay's credentials in the tech space using the most 'buzz-worthy' technology of the moment - giving Sydneysiders a playful and memorable way to surprise and reward their friends with a new piece of technology via a delivery drone!

The campaign centred around a Facebook app where people could provide details about the friend they wished to nominate and select a gift they'd like to surprise them with. Once the best entries were selected, we planned our surprises with a specialist drone operator and recorded the reactions for a series of YouTube pre-roll videos.

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Results

Entries
Over 2,500 entries received in just 5 days.

Views
Winners video viewed over 45,000 times.

Sales Targets
eBay sales targets reached for the campaign quarter.


Creative Team

Executuve Creative Director
Christian Behrendt

Creative Director
Sándor Moldán

Concept & Copywriting
Robert Mead

Concept & Copywriting
Nicole Hedemann

Digital Designer
Quynh Than