Hard to spell.
Easy to _ _ _ _ _ .

 

client: WA Department of Health

agency: rare

role: art direction

 
 

Goneria. Gonnorea. Gonohrea?

Gonorrhoea rates are on the rise in WA, but treatment and prevention are easier than spelling the word itself… Taking this serious topic not so seriously helped The WA Department of Health open up conversations about STIs and share some vital and enlightening health information.

I still forget there’s an ‘h’ in there though…

 

 

Recognition

PADC SKULLS 2025
Gold - Social Media

PADC SKULLS 2025
Gold - Out of Home Campaign

PADC SKULLS 2025
Gold - Integrated Campaign

PADC SKULLS 2025
Silver - Copywriting


Credits

Creative Director
Liz Hammond

Head of Art
Rob Mead

Copywriter
Simon Mullins

Animator
Pip Pell

Sound Designer
Brad Habib (Soundbyte)

Videography
Birdhouse Media