Hard to spell.
Easy to _ _ _ _ _ .

 

client: WA Department of Health

agency: rare

role: art direction

 
 

Goneria. Gonnorea. Gonohrea?

Gonorrhoea rates are on the rise in WA, but treatment and prevention are easier than spelling the word itself… Taking this serious topic not so seriously helped The WA Department of Health open up conversations about STIs and share some vital and enlightening health information.

I still forget there’s an ‘h’ in there…

 
Spelling Bee
Autocorrect
Awkward Text
 

Recognition

PADC SKULLS 2025
Gold - Social Media

PADC SKULLS 2025
Gold - Out of Home Campaign

PADC SKULLS 2025
Gold - Integrated Campaign

PADC SKULLS 2025
Silver - Copywriting

ONE SHOW 2026
Round Two - Indies

OMA AWARDS 2025
Finalist - Best Classic Campaign

CAMPAIGN BRIEF WA AWARDS 2026
Winner - Integrated Campaign

CAMPAIGN BRIEF WA AWARDS 2026
Finalist - Out of Home

Credits

Creative Director
Liz Hammond

Head of Art
Rob Mead

Copywriter
Simon Mullins

Animator
Pip Pell

Sound Designer
Brad Habib (Soundbyte)

Videography
Birdhouse Media